The Hilleberg History
In 1971, Bo Hilleberg, a professional forester, founded his own company, Hilleberg AB. That same year, while on a ski vacation in the Austrian Tyrol, Bo met Renate Neuner. After a couple of years, the two had fallen in love, married, and she had moved with him to Stockholm, Sweden. Their marriage was the final, necessary ingredient in the mix that has become Hilleberg the Tentmaker.
Before Renate, Bo’s fledgling company was primarily a forestry equipment concern, with tent making as a hoped-for sideline. An avid, lifelong outdoorsman, Bo was terminally frustrated with tents that required pitching the inner tent first and then covering it with a loose rain fly that usually displayed the same properties as a kite in the wind. He envisioned a tent that had an outer and inner tent that pitched together, simultaneously – but he didn’t have the necessary sewing skills. With Bo and Renate’s marriage, conjugal and commercial became one: Renate took charge of the sewing while Bo handled design and sales, and with their combined efforts, the company flourished.
Today, family and business are still inextricably linked. Bo is Chairman, and is senior advisor to the product development team; daughter Petra is CEO of the Hilleberg Group, President of both Hilleberg AB in Sweden and Hilleberg Inc in the US; and Bo, Renate, Petra and her brother Rolf make up the governing board of directors – clearly, family synergy continues to beget success.
The history of Hilleberg tents – Bo & Petra Hilleberg talk about the genesis of the Hilleberg brand
In this video, Bo and Petra Hilleberg talk about the early days of Hilleberg, and how Bo designed and tested early concepts of the company’s tents. He relates how his experience in the Swedish military led him to pioneer some of our current designs, and he recounts some funny stories about the trial and error that went into creating the “perfect” Hilleberg tent.
The original Saivo debuts, and showcases the new short pole sleeve and clip system, which makes pitching tents with multiple pole crossings simpler and quicker, especially in windy conditions.