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September 13th, 2012

Petra Hilleberg of Hilleberg the Tentmaker Named Honoree  of Two 40 Under 40 Awards in 2012

Redmond, WA, September 13, 2012 – This year, Petra Hilleberg, the 36 year-old President and CEO of Hilleberg the Tentmaker, Inc., has been named an honoree of two prestigious 40 Under 40 awards: the 2012 SGB 40 Under 40 Awards by the SportsOneSource Group and the 2012 Puget Sound Business Journal 40 Under 40 Awards. These awards honor outstanding leaders under the age of 40 within the sporting goods industry and in the Puget Sound community, respectively.

Now in its fifth year, the annual SGB 40 Under 40 Award recognizes individuals from all corners of the sporting goods industry who are recognized as leaders making a difference in their businesses and the market. This year’s list of recipients was selected by a panel of SportsOneSource analysts, editors and industry executives from more than 450 nominations received from around the sporting goods industry.

The annual Puget Sound Business Journal 40 Under 40 Award, which has been given for 14 years, recognizes individuals from all over the Puget Sound area for their outstanding achievements in both career and community. After a search that included more than 400 nominations, this year’s list of forty recipients was selected by an independent panel of judges that reviewed lengthy applications completed by the candidates in which they shared their accomplishments, leadership philosophies and business challenges. These individuals represent companies from throughout the Puget Sound area of all sizes and from number of industries, as well, including technology, health care, financial management, public relations, the nonprofit community and more.

“I feel a bit overwhelmed being named to two such highly respected 40 Under 40 groups this year,” said Petra Hilleberg. “Being recognized as a leader and contributor in the sporting goods industry, alongside honorees from adidas, Nike, Reebok, Under Armour and similar big companies, as well as in the Puget Sound community – especially given the presence of the likes of Microsoft, Amazon and others here – is a tremendous honor.”

Hilleberg, Inc is part of Hilleberg the Tentmaker, manufacturer of high end backpacking and mountaineering tents with headquarters in Östersund, Sweden. Petra grew up in Sweden, was raised in and around the company's tents, and learned firsthand both the tent business and the business sense that has kept Hilleberg so successful over the years. From an early age, Petra professed her desire to market and sell Hilleberg tents in the U.S. She used her senior business plan at Seattle University, which won a number of honors in business plan competitions, to create her vision of the company and subsequently launched Hilleberg, Inc in 2000, in Redmond, WA, two days after her graduation. Petra sold her first tent 24 hours after that. Today, thanks to her efforts, the business is a multimillion dollar company, and sales in the U.S. represent the largest single country sales numbers for the Hilleberg group. In 2011 there was a 70% increase in sales, and, to date in 2012, the company is up over 35%. Her success is a product of both her business strategy, which is built on both wholesale and direct sales, and on her tremendous ability to form relationships at all levels. Directly responsible for all sales activity outside of Europe, Petra has opened thriving distributors in Japan, Korea and Hong Kong, while establishing and expanding direct sales to New Zealand and Australia.

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